Episode 168 How to build a language course people are deseprate to buy

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Listen to it on Apple Podcasts or Spotify

If you’ve ever wondered why your course isn’t selling – or you’re just starting out and want to avoid wasting time on offers that flop – this episode is a must-listen. I break down the art and science of building offers that don’t just sound good on paper, but actually sell.

Here’s what we talk about in this episode:

  • Why a strong offer is non-negotiable if you want your business to grow
  • The power of thinking like your client, not like a teacher – because your clients don’t want what you think they need
  • How being super specific (like ‘courses for Brazilians relocating to Australia’) helps you stand out in a saturated market
  • The role of market research and beta testing in shaping offers that resonate
  • Why listening to your current clients can be your best source of product ideas (and no, ‘I know what they need’ doesn’t count)
  • The ‘chocolate vs broccoli’ analogy you didn’t know you needed: how to package your offer so people actually want it

If you’re serious about creating a language course that becomes the backbone of your business, don’t skip this one.

If you’re a more established language business owner you will want to join my new webinar where I’ll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

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Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review.

Hey, I’m Ola!

For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives, mainly through getting better at marketing and selling fabulous language group programs and definitely without burnout or selling their souls.

You can learn from me for free:

We can work together in 3 different ways at 3 different stages of your business as well:

  • if you’re freelancing as a language teacher or coach and want to get better at getting paying clients, check out Rocket Fuel
  • if you’re ready to scale beyond 1:1s and want to build a profitable, sustainable and fun business with a group program at its core, then Rocket Accelerator is for you
  • or check out my 1:1 package

Whatever you choose – I’m totally committed to your success! Go get richer, teacher!