Episode 132 How to build a marketing strategy for your group course

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After last week’s discussion on why traditional language courses might be outdated (if you missed it – here’s the episode: Why traditional language courses don’t work anymore), this week we’re diving into something more practical—how to build an effective marketing strategy for your group course.

In this episode, we cover:

  • Proof of Concept: Starting with one-to-one classes to better understand your target audience’s needs and validate your course idea before transitioning to group courses.
  • Validating Your Course Idea: Creating minimal viable offers, such as workshops or beta versions of your course, to gather feedback and refine your course and marketing.
  • Nurturing Phase: Attracting potential students with specific content – nurturing them by addressing their problems, needs and aspirations.
  • Launching and Selling: The importance of a well-prepared marketing campaign and launch plan to ensure the success of your course. 

Ready to finally scale your business with a group program? You’ll be happy to find out that my Language Course Worth Gold challenge is back! It;s completely free to attend and starts on the 1st July! Sign up here.


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Hey, I’m Ola!

For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives, mainly through getting better at marketing and selling fabulous language group programs and definitely without burnout or selling their souls.

You can learn from me for free:

We can work together in 3 different ways at 3 different stages of your business as well:

  • if you’re freelancing as a language teacher or coach and want to get better at getting paying clients, check out Rocket Fuel
  • if you’re ready to scale beyond 1:1s and want to build a profitable, sustainable and fun business with a group program at its core, then Rocket Accelerator is for you
  • or check out my 1:1 package

Whatever you choose – I’m totally committed to your success! Go get richer, teacher!