Episode 109 Who is your ideal student

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Listen to it on Apple Podcasts or Spotify.

Knowing who your ideal client is makes it easier to create offers and be consistent with your marketing. But how do you find this ideal client?

It’s not only about personality alignment (but yes, you want to work with people who you like). Think about the common struggles and goals that people in your target audience have. Who you enjoy working with and what characteristics they have?Consider their demographics, language level, and even how much they earn. Remember that an ideal student is an existing person who needs your help. 

Your marketing and offers should speak directly to your ideal student. Addressing their unique needs and challenges will make your marketing more effective and your offers more relevant.

Tune into the episode to learn more and find out who your ideal client is!


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Hey, I’m Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).