Episode 107 What to actually focus on in marketing your teaching business

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Listen to it on Apple Podcasts or Spotify.

Marketing may seem overwhelming because of the amount of advice out there and especially if you’re a teacher (and let’s be honest – business has never been part of the curriculum while studying to become a teacher, right?!)

But it’s actually quite simple. It’s not posting more or having a massive audience that cuts it. 

To get started, I recommend conducting an audit of your past marketing efforts. What has worked for you in the past? Have you offered special deals, asked your current clients for referrals, or received recommendations through word of mouth? These insights will help you identify what strategies have brought in clients and guide your future marketing efforts.

Next, let’s talk about attraction. Organic posting on social media may not be as effective as you think. In fact, less than 2% of my audience growth came from organic posting. So, it’s time to explore other avenues. 

Once you’ve attracted people to your world, it’s essential to nurture them. Engage with your audience through regular posting, live sessions, newsletters, and authentic content that showcases your true values. 

Finally, we come to conversion—the stage where you help your engaged audience decide to work with you. Don’t shy away from making offers. 

Tune into this episode to learn more about what actually moves the needle in marketing your business!

And if you’re ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It’s only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing


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How we can work together:

You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off.

Or if you’re further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator.

How we can work together for free

  • you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts.
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Hey, I’m Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).