1. I heard you say in a podcast you did not like ads. Moving forward, is this something you still stand by? Or has your opinion change? I'd like to know when it would be most opportune to start using ads.

2. In the marketing strategy worksheet in Docs, the content calendar is a bit different than in the workbook in Sheets. In Docs, the weeks incorporate different pillars for each day's content. In Sheets, the pillar stays the same for each week.
What do you recommend is the best?

3. I've done a lot of work building my course, working on my marketing strategy and filling out worksheets. Is this something I should send to you so you can give me feedback and reassurance and help me in the building of my course?

Can you go into some of the details of how a VA can help? I'm not there yet but maybe soon-ish...but I honestly am so bad at delegating and don't even know what they could do for me (this is just my ignorance). And how does one find a good VA? And what does one pay a good VA?

Hi Ola! I started with Facebook ads for the webinar on Monday evening, but so far, it seems that interest is very low since no one has signed up. With the ebook, on the other hand, many people had already downloaded it within the first few hours. How many days do you think I should keep trying with Facebook ads? Today, I'll also start talking about it on Instagram and posting in some Facebook groups.

Another thing: I contacted about 15 of my Italian American/native English-speaking students today to let them know about the course. Some seem very interested; the challenge is getting everyone to agree on the day and time. I want to hold the weekly group lesson on Saturdays because I think it’s the best option for those who work, but it doesn’t work for everyone. What do you recommend? Thank you for your help!

I'm not sure if you saw what I wrote last week so I'll write again:
1. I heard you say in a podcast you did not like ads. Moving forward, is this something you still stand by? Or has your opinion change? I'd like to know when it would be most opportune to start using ads and in what capacity. To market a freebie? Should this go in conjunction with target audience fears? Hopes? Frustrations?

2. In the marketing strategy worksheet in Docs, the content calendar is a bit different than in the workbook in Sheets. In Docs, the weeks incorporate different pillars for each day's content. In Sheets, the pillar stays the same for each week. What do you recommend is the best?

3. I've done a lot of work building my course, working on my marketing strategy and filling out worksheets. Is this something I should send to you so you can give me feedback and actually "help" me in the building of my course?

Also, I know this is a lot, but it's something I wrote a few weeks ago and never put in a form:
1. How do I create an offer for AFTER the course?
Is it part of the goal to keep people working with you? Or is the course launch-and-end format better? I'm having trouble thinking of an option for people who want to continue working with me in 1:1's after their program ends.

PS: I just saw that I basically am still working on the same thing that I wrote for last week's goals. Oh well! It takes longer than I expected, but I'm getting there! I guess I'll be putting these same things for a few weeks

I realised that I am OK at talking about what I do in casual situations but when there is a potential sale at hand my thoughts get all jumbled and terrible at selling myself. Any tips on how to prepare better for sales calls? I guess the answer is related to preparing and practice but I'm sure I'll hear something useful!

How can we respond to this very passive aggressive comment from a parent? (the husband of a mother who has been driving me insane for some weeks now, and only wanted to consider 1-1, not groups, so the price is the price): "I will not go into it since it was managed by my wife I will just say that it seems to me a high price correlated with the duration. I hope it will result in a good investment for my children".

I haven't responded, I know what I should say, but I also want some feedback on managing this kind of thing in the future...

Would like to run over the freebie for any last comments. (https://www.canva.com/design/DAGTL9P5NGE/V3wLZ3bUpShwB1DYohWo8Q/edit?utm_content=DAGTL9P5NGE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton)
This week was a rough week for motivation, was feeling a bit overwhelmed by life in general but I think I'm starting to see the light again!

Trying to build a course plan within the general "Neurodivergent" bracket. This presents challenges as ADHD learners have different needs to ASD and vice versa. Concerned that rather than complementing eachother it may create a sort of Big Brother House dynamic instead!

I feel a bit overwhelmed by the pacing. It is 7 weeks of content, but it just feels like it's so fast and the next week's emails keep coming in before I have had time to digest the previous content. Is this all meant to be done in 7 weeks?

Hi Ola! As you suggested, I invited the people on my email list to have a free call with me, offering a total of 5 spots. Only two people responded saying they were interested, I sent them the link, so let's see if they will sign up... I also posted a set of stories on IG, but no one reacted. Should I send a second email? What can I do to spark people's interest? Also, I'm having some difficulties creating content this past week. I don't know how to mention my group course without sounding too pushy or repetitive. That's why I'm really looking forward to participating in the 30-day content creation challenge to sell, I really need it! I always have trouble creating content that is a mix of entertainment to engage people (lately, when I travel and visit new places, I've been trying to post more stories) and promoting my course.

This probably seems really obvious, but going through Wk 4 this week & talking about the landing page ... how could I do this through my website?
Set up a pop-up opt-in on the homepage/or a direct opt-in on the homepage and drive people to it from Instagram etc. I feel like it´s one of those simple things that I´m just completely overthinking but it´s so obvious!

I´d already created a freebie when I launched the website, and now and again in newsletter emails, I put a link to it - my subscribers are segmented in Flodesk but until now with everything going on I´d only been collecting emails and a quick 1 welcome email, not actually including a welcome sequence. But the landing page has just blocked me, sorry

Things that came up from our office hours session. I've made some changes and wondering what your thoughts are

I am in that stage where I just need to get my survey out there and get as many responses as possible from the people who matter, IE, my current 1:1 clients and anyone else. Once I have collected those responses, that's going to give me the biggest kick to decide exactly how to plan my first course.

Tips for when you're doubting your prices? I'm standing by them, most of my clients are paying them without too much whining, but I've had some new contacts (almost all through my current clients) and for now nobody has signed up - in the past with my SUPER LOW prices I had a 99% conversion rate from "word of mouth" arrivals, but this year nothing. I'm not worried, I'm covering costs and filling my calendar with my current clients, but this lack of newbies still worries me (last time it was doubting online, this time I'm just doubting my prices, ahah!)

I cancelled my WIX account and need to set up with another website builder and host. I have everything copied from my previous email. And YES I wish I had created the new one before cancelling the previous. Another learning opportunity.

My newsletter conversion rate is still 0%. I know it in theory should be 1%, but no new people have signed up for a discovery call and hence haven't signed up for courses. I've received a few question emails, but after my response have just been ghosted. I'm at a loss - I know the problem I solve exists, I know I provide a valid solution, and I'm definitely making offers and sending all kinds of emails, but I'm still not converting. Maybe energetically I'm afraid of new people because I'm still not exactly sure how my groups with current clients will close, but that said, any advice for a last minute sales attempt about my courses?

I'm feeling a bit like a race horse being held back.

I know what I have is good, I've had a soft start to the group classes which validated my curriculum idea, and I know I've got the experience and knowledge to offer something great! I just feel like things are going so slow and I'm not taking action on items that are advancing this group program idea. Or that I am taking action, but sometimes it feels like busy work instead of valuable work.

I'm at this point where I still have things and processes that I know I need to establish, but I'm so ready to get going and just try, even if it's a bit messy.

I don't want to keep taking on 1:1s for random topics that I'm not specialized in anymore because I am so motivated to help out my people - I feel like I just need to start promoting publicly and see what happens!

I don't know if this is common... What do you think? Am I jumping the gun? Am I being impatient? Do I need to chill?

I'm scared I'm going to miss an opportunity and other people will start offering programs in this sector and succeeding before I'm able to get off the ground.

Hi Ola! Unfortunately, I wasn't able to set up the Facebook ads. I’ve confirmed that with my email provider (Systeme.io), it’s not possible to create a connection via Make with Facebook because there’s no 'Add subscriber to a form' option. I’m still waiting for a solution from Make’s customer support. I was thinking about this solution: what if I linked a Google form to Facebook via Make and then manually added the contacts to Systeme? I know it's not ideal, but it's the only solution I can think of.

Another question: on Systeme, if someone downloads my freebie, their contact is automatically saved with a tag. If the same person signs up for the course waitlist, Systeme.io doesn’t duplicate the contact, but it’s also not possible to add two tags to the same contact. In this case, could it be a solution to create a Google form just for those who sign up for the waitlist? Anyway, I don't expect there to be a lot of people, so I could manage the contacts manually. Thanks!

1. Can I get help on how to download the workbooks?
2. I am still not so sure of which course to start offering (Grammar: Tenses, Conversation for people on retirement, travellers or refresher course for mums going back to work

How do you make sure that Thrivecart works well and you are actually ready to sell the product? Its a little bit frightening to be honest.

I I'm trying not to feel to overwhelmed about so many marketing related things that I don't understand. 

I'm worried about my niche being maybe too broad.
I have questions about copy of the home page of my website (will submit them in the copy feedback).

1. Invoices: I need to send invoices to all clients as a self-employed person in Spain with all of their ID and personal information. Is this the same for you? How can I automate this through Stripe? Right now I don't have a large volume of invoices to send, but I would like to! And if there is any way to automate this, I'd be so happy to hear it!

2. I know you recommended Paypal and Stripe in the workshop module. I saw that Lauren from Copy uses Thrivecart. Is it smart to just start with the one that is going to be the best (growth mindset!) and give me the room to grow without changing a bunch of processes? Or to start with the easiest one, and later on change?

3. I don't know if this is in one of the modules or not, but I touched on it in the poll you asked this week. When and how do I start collecting email addresses for "email list"? Is there a better way to do this (pop up on the webpage? Promoting/collecting through IG? Other ways?) I feel a bit lost when it comes to this part.

Also- thoughts:
Thank you so much! I do feel like I'm making a lot of progress (it's SLOW, but I know that now I can repeat it easily!). I've finally learned how to set up a sales page, now all I have to do is duplicate it and change the info a bit if I want to do a different workshop in the future. Also, this will be the bones for my course sales page, I suspect! So, I'm super happy that even though it took me a long time, I've got a lot of the framework done.

Thanks for your guidance, and thanks to Lauren for her amazing formula sheet!!

The sales emails I've written so far are sort of designed to be a follow up to the Challenge I'm running this week (and to the few people who are on the "waiting list" for courses). Question is - should I send a less lengthy series of similar emails to my whole list? Or Just keep mentioning my courses lightly in my newsletters and focus more on people who've interacted with me already (which are not that many, this is why I have doubts).

I wrote to you, but it's mainly presenting an offer to a premium level client who reaches out personally. I don't have my webpage set up for automatic transactions, or with the information on the two offers I'm developing.
Pricing- I also want to find that sweet spot of showing that I offer a premium, high quality product without overpricing myself and losing a huge potential client that could open a lot of doors for me.

Also - landing⁄sales page. How long do the different segments need to be? I've tried looking for examples, but can't find an entire example, just snippets.

Also, I'd like to create 2 different workshops. One for Lifestyle Athletes (based on my current market research) and another for Amateur/Pro Athletes (target audience). Thoughts?

Also- can you send me a copy of my answers to these questions? I'd like to refer to them! THANKS xxx

Hi Ola! I have a few questions for today. The first one is about the email sequence that people receive when they download my freebie by signing up for the newsletter. I’ve only written a simple welcome email, but do you think it would be better to write a sequence of 2 or 3 emails? I’m asking because in the last few days, some people have finally downloaded the ebook through Instagram, and this week I want to start with Facebook ads, so I want everything to be set up correctly.Another thing, I’m thinking of doing collaborations and live sessions on IG to gain more visibility. But in your opinion, what should be the content of the live sessions? And of the collaborations? Considering that I want to attract potential clients for my group course. Thanks!!

Tech - I'll be running the challenge on Zoom - but I'd like to connect live to FB and IG because maybe there will be more people to talk to - I see that I can integrate Zoom with FB (not sure how it works...), but as far as IG goes, it seems like I need a complicated third party software and I just don't have time for that right now - is there an easy way, or is it best just to upload the videos as IG TV after the calls? Thanks

Would love your feedback on the Freebie doc (shared), please.
+ok to start posting content introducing the topic of introverts & their problems with Eng when I'm still collecting the survey & not sure if there's many of them??
Thank you

I have a lot of parents who have 2 kids who do lessons with me, and of course my hefty prise raise is making them a bit nervous - I know that most language schools/camps offer a "family discount" - I haven't promised anyone numbers yet, but I have said to the clients who have asked me that I will see what I can do to help them out a bit...ideas on how to help them out but also not lower course prices too much? It's 780, tax and materials included. They can pay in 6 instalments (at a slightly higher price).

Is there something else I could do apart from selling a workshop?

1. How to keep a balance between educational content and marketing content? should it be 50:50 o?
2. Any idea how to secure a business or a group course in case of getting a flu or something? Planning a 6 week course and what then what if I get sick? How to logisticly/technicaly organise the course then? should the contract include something about it?

Is my target group specific enough?

"Can I use the initial Freebie which seems to be a sales page and then have the worksheet with games sent out as an extra? Spoke to Lauren and she said that I could use the sales page copy (with the activities & long explanations that turns the parent into the teacher) and once someone signs up be like 'hey here's your activity book gift to print out, know my generosity' kinda thing, to treat it as a sequence. So that way I talk about their pain points, give them solution, mention my course and offers, explain the 3 activities for speaking and then they get the print out games.
What do you think?"

Is there something else I could do apart from selling a workshop?
I don’t have some bloody neck problem to solve. I don’t have any specialist skills or niche experience really which makes this whole thing harder. Like… I’ve been teaching English almost my entire working life. So my problem is perhaps that I don’t know how NOT to make something about language / improving the use of English. That’s taken a while to realise. I’m an absolute queen at conversation and this is why my 121’s are selling like hit cakes but I want to diversify. Heeeellllppp lol

I have 2 ideas for my low ticket offer - one is just a summer workbook where the kids invent a mini monster and take it on holiday with them, and the other is a Claire's Garden series where I will share stories on IG of my garden, and parents can buy access to the PDF's for vocabulary and follow up activities. One is more hands on for me, one isn't. I of course want to do both...but as it's my first low ticket offer, perhaps it's better to have it be hands off, and just use IG and my garden for fun free content? Thoughts?

techy questions:

1. to have clients pay in instalments, what's the most pain free platform? (On my website I can set it up I think, and also with PayPal. I'm not familiar with Stripe..?)
   
2. I sent a mass mail announcing 1-1 price raises, but now I need to give my clients all the info about the fact that group courses will be the way to go (as well as tell them about the price raise there etc. etc.) - better to email them all individually, using their child's name etc.? Or just send a mass mail and hope for the best?
   

When creating my course we talked about, My goal is to earn more, Il ove my students and their progress. I want them to take action but is it okay for me to wait and hope and focus for more money?