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This episode emphasises the need for language teachers to avoid being pushy or manipulative when selling their services. It highlights the outdated marketing techniques still being used and the importance of understanding the concerns and struggles of potential customers. Building authentic connections and creating educational content that addresses those concerns is recommended. It also encourages teachers to focus on their target audience and create offers that are a right fit for them, rather than just teaching language skills. By understanding their audience and their problems, teachers can sell their services more effectively and enjoy a sustainable and fulfilling business.
The book mentioned in the episode is called Influence by Robert Cialdini.
[0:00] In this episode, the focus is on not being pushy or salesy when selling teaching services and courses.
[0:34] Many big brands have poor marketing and sales techniques that are outdated and ineffective.
[1:16] The book Influence by a researcher describes emotional triggers in purchasing decisions, but marketers have used this information for their benefit.
[2:15] Understand your audience’s concerns and struggles, which go beyond just language-related issues.
[3:30] Building authentic connections with your audience helps you understand their struggles and concerns.
[4:30] Avoid teaching via content and focus on creating educational content that solves people’s problems related to language.
[6:00] Teachers often nurture relationships with other teachers, but need to focus on understanding their target audience.
[7:00] Understand who you’re trying to help and what their problems are to create the right offer for them.
[8:30] Selling becomes easier when the marketing and messaging are aligned with your audience’s needs.
[10:00] Nurture relationships with your audience by offering free content with an end goal of profitability.
[11:30] Creating a profitable business allows for more freedom to experiment and enjoy teaching.
[12:30] Selling should not be about pushing or manipulating people, but about helping and understanding your audience.
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Hey, I’m Ola!
For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 300 hundred language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).
How we can work together for free:
- you can listen to this weekly podcast!
- you can read my blog
- you can watch my ’10 ways to find perfect students’ training for free here
- you can request my ebook with 33 ideas for things you can sell as a teacher here
- you can follow me on Instagram where I share tons of tips and inspiration for teachers in business
You can also pay me for help in your teaching business:
- you can buy one of my many digital and hybrid courses
- we can work together in my 1:1 coaching/mentoring program
- you can join my group coaching Mastermind experience
Whatever you choose – I’m totally committed to your success! Go get richer, teacher!